At inception, the landmark Radio IITA started as an Internet radio facility that IITA established to reach farmers, policymakers, and young people going into the business of farming, entrepreneurs in the agricultural value chains, and the public. IITA has more than 50 years’ worth of research knowledge that could help transform agricultural communities and revive agriculture as a business.
Future plans include ;
- Establishing a terrestrial community 2-KW FM radio station that can be used as a base to reach the last-mile farmers in the remote parts of Nigeria.
- The on-station transmission at IITA in Ibadan will be complemented by outside broadcasting (OB) using a mobile or remote broadcast studio
- Location-based repeaters (substations) and beyond.
- Continued use of Internet radio, and partnerships and linkages with local radio stations as content carriers.
- Further penetration into the hinterlands will be achieved through the use of OB vans and public address (PA) system.
A community radio outreach is also being established in partnership with local rural and state radio networks, which includes the possibility of expanding the initiative to include an Internet TV station in the near future.
Online broadcasts will expand the reach, taking advantage of the growth in use of mobile phones and devices within Nigeria and beyond. Starting with the online radio set-up, IITA is providing access through a portal on the IITA website and a mobile app developed for this purpose to stream content.
Because it covers the whole of sub-Saharan Africa, Radio IITA is currently airing a mix of programs and content suitable for farmers in the savannas of Nigeria to the big, commercial farms in Southern Africa, and using diverse languages, including Swahili, French, and other local languages.